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Curls Enters CVS

More retail expansion for natural hair care brand.

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By: Christine Esposito

Editor-in-Chief

Natural hair care brand Curls is now available inside 7,200 CVS locations nationwide. CVS is stocking the brand’s Crème Brule Whipped Curl Cream, Goddess Curls Botanical Gelle, Lavish Curls Moisturizer and Passion Fruit Curls Control Paste, as well as select products from the Blueberry Bliss Collection.  “My initial goal in creating Curls was to give curlies everywhere that perfect product to give them beautiful and healthy hair,” says Curls founder Mahisha Dellinger. “In to...

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